01
The customer returns with money.
A one-off deal proves the salesperson was convincing. A repeat payment proves the product was useful. I prefer the second compliment.
Entrepreneur · healthy business models
Andrey Putin
I look for healthy business models in a world where the business plan expires before approval.
I test them on my own projects: IT, AI, accounting, cross-border payments and new materials. A healthy business survives a technology shift, a currency move and its founder’s wandering attention. If everything depends on founder heroics, that is not resilience. It is a prolonged emergency.
01 · Health check
Four signs of a business model that does not need rescuing every Monday
02
The model survives its founder.
If everything works only while the founder is online, it is not a business. It is a very stressful remote job with an impressive title.
03
AI reduces dependency, not merely headcount.
Replacing a person inside the old process is cost-cutting. Rebuilding the process so it is faster, auditable and changeable through clear rules is a model.
04
Change is not treated as an accident.
Technology, currencies, markets and regulation move at the same time. Resilience means changing the structure without holding a funeral every time.
02 · How I search
I do not know the perfect model. So I test quickly.
Diagnosis
Find what the customer already pays for and where the system destroys value.
Experiment
One process, one customer and one measurable result.
Repeat
Replace manual heroics with rules, a product and understandable economics.
Stress test
Remove the founder, change the conditions and see what remains standing.
03 · Foundation
Education and credentials
The base everything else stands on: engineering, finance, strategy — and the ability to hold a room of people together.
Engineering · SM-3
SM-3 department. Systems and engineering thinking as the base for everything else.
Finance · US GAAP
A management and finance lens under US GAAP: business as a system of decisions and numbers.
Executive · Praktikum, P9
Entrepreneurship and strategy at the owner level, not the hired manager.
Beyond building systems, I facilitate strategic sessions and align people around a shared model.
04 · Laboratory
Projects where I test models with real money
The projects are at different stages: operating business, new product, experiment and exit. I do not call every idea an ecosystem. First it has to survive the first invoice and the second payment.
01
KT.Team2013 — now
Core businessAI-native change
We help enterprises change processes and IT with small, strong teams. Code is consumable inventory; value starts when people use the change and are willing to pay for what comes next.
02
Circulera Materials2025 — now
Strategy and dealsBiopolymers, GCC
The hardest hypothesis in the portfolio: can gas become PHA, agreements become a plant, and sustainability become sound economics without greenwashing?
03
OSNO-VA2024 — now
ImplementationsAI employees · 1C
An AI accountant, finance director and lawyer carry processes to completion under explicit rules and leave an auditable trail. A chatbot wearing a tie does not count as an employee.
04
OSNO-VA Pay2025 — now
Operating serviceForeign subscriptions
Foreign-service payments, account registration and subscription records in one place. So a company does not discover on Monday morning that someone forgot to renew its AI service.
05
Sloy2026 — now
ProductCorporate memory for AI
Lightweight corporate memory for AI agents: it connects chats, email, Drive, Jira, Git and finance. Context belongs to the company, not to the employee who remembers the link.
06
AI Workshops2026 — now
EducationAgentic AI development
Workshops for engineers and teams. We test whether people can learn to work with AI faster than AI learns to work without them.
07
Stilt2022 — now
Not in operational management24/7 support
1,500+ incidents per month, 20+ projects and 35+ engineers. A working business and a useful reminder: a healthy model does not have to remain my favourite activity.
Earlier
—
Apark2020 — 2026
ClosedTaxi-fleet SaaS
A single platform from vehicle to finance. A subscription model for a business where a car should earn money instead of starring in an endless dispatcher chat.
—
lingo.ai2023 — 2024
ClosedAI · product listings
An AI-based service for managing product listings.
—
Lookmall2016 — 2017
ClosedShopping centres online
A service that turned a shopping centre into an online store with product search and navigation between stores.
—
Natsionalnye Kompyuternye Seti LLC1997 — 2000
ClosedInternet provider
One of the first internet providers in the Pechatniki district of Moscow. The starting point: infrastructure and access when the internet was still exotic.
05 · Family
Five children. My wife is a stand-up comedian.
Family is not a separate brand. It is the context where everything else gets tested.
My wife Jacklin is a stand-up comedian, Black, the mother of our children, and the person beside whom my “I think” gets tested against “what is actually happening.”
Five children means five different people, each requiring a separate relationship. That is my growth area, not my achievement badge.
Birthdays, the road, the couch, winter walks.
06 · For partners
Who I am looking for
Not subordinates, not an entourage, not an audience. Three types of people — and some of them cover my weak spots.
People who close the loop to money
My weak side is taking a finished model all the way to a contract, an owner, an off-take, a metric. I look for people strong exactly there: sales, distribution, deals in GCC and Africa.
Capital allocators
I am moving from “building businesses” toward “owning assets” and want to learn from people who see deals as investors, not operators.
Peer entrepreneurs
Equals who care how the system is built inside. People whose problems are bigger or more precise than mine, and with whom growth comes through honest questions.
07 · Speaking
Where I spoke
Not publicity for its own sake. Only when the audience is ready to change its operating model.
2026High Level ForumSales as a leadership function in the AI eraDubai
2026Tochka-SborSmall teams and Total Cost of OwnershipMoscow
2025KT Team Open DayL10 / L20 / L30 — a new grade modelOnline
2025GCC circular economyNative ecology: an antidote to greenwashingRiyadh
08 · Channel
How I think about IT
Counterintuitive principles for running IT teams: small teams, AI at the core, ownership of outcomes. The core question — how to manage change when the required speed exceeds one manager’s limit.
09 · Contact
Let us change something together.
If what you read landed somewhere real, write. If it is about a specific partnership, name the business and region in the first line.